Acenew is a young team. We truly believe that our most valuable asset is our customers. Not only do they provide us with valuable feedback on the products we release, they also inspire us to keep making better ones. Playing a part in their life fulfillment by aiding their connectivity gives us a great sense of purpose and pride in our work.
Acenew has been a company driven by technological innovation since its inception in 2017. Starting out as a group of people with a firm understanding of both software and hardware, our first product was a smart watch named Newatch, whose job was to make lives easier, more convenient and smarter.
Making Newatch brought us to the realization that our calling was to create smart, productivity-hacking products. Most people tend to think of software or apps when thinking about productivity, but for us, it was all about starting with what we touch and experience every day; the physical products that enrich our lives.
It was time to apply our philosophy to our product design. What we believe truly affects the way we create and for us, it’s all about practical, functional minimalism. We firmly believe that the user experience is the most important factor to take into consideration, so while products should have a great degree of function, they should also be intuitive and simple to use, to unleash their full potential.
What separates us from our competition isn’t just the excellent value we offer with our products or our innovative design, it’s how we’re wired. We never hesitate to try new things and when we land on an idea we like, we become persistence personified. Every step is equally valued: from research to building the prototype, to the testing phase, to general release, to taking every piece of feedback into consideration so we can do an even better job next time. We release new pieces every year and we never rest on our laurels.